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Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief



Plus, the conundrum of in-house career progression

Carolyn Lyden on September 10, 2021 at 10:00 am


Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you remember office life? By now you probably know I work from a coworking space. They’ve recently started construction to expand it, which is great because there will be more room! But it’s also awful because the construction noise is atrocious. To remedy this and to save the ears of the poor people I spend all day on calls with, I booked a conference room for the afternoon. Just like at the office (remember those?), I arrived at the room for my booked time, and it was occupied. I waited until exactly noon (my reservation hour) and then politely knocked and waved. The squatters acted surprised but still took their sweet time to gather their things and leave. I rushed in, late for my first call, and got settled. But once I got a chance to take a breath between calls I remembered that this is how it used to be all. the. time. when we actually went places to work around other people at our jobs. We did the conference room dance and awkward wave all the time! Many businesses are saying they will stay remote or at least introduce hybrid options. I’m interested to see what new customs we come up with in these remote or partial in-office environments. I, personally, am a big fan of the “goodbye Zoom wave” myself. Carolyn Lyden, Director of Search Content

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